Party Plan Sales - A Veritable Gold Mine for Wealth Builders

This approach works almost every time, and your only expense is the wholesale price of the item you give her as the free gift.

The second sure-fire approach is to offer a cash incentive. You do this by offering to allow 5% to 10% of the total sales volume resulting from the party staged for you by this type of new recruit. There's a plus factor for you on this one, because you'll be e getting the enthusiastic participation of the host or hostess on the selling side. Once you've explained to them how your program works, they'll generally do everything they can to make the party a huge success, and thereby increase their pay for the evening. When you give a gift to the hostess for having the party, the presentation should be a special ceremony staged with all the "Show Biz" flair you can muster, at the end of your merchandise showing. However, when your gift is a cash award, carry your presentation over to the next party and make a big production of it as well. Don't forget to invite the "guest of honor" to your next scheduled party for the big presentation.

During these presentations many of the other guests will be favorably impressed, and as a consequence will ask you for details.

Actually, your recruiting efforts should begin when you start taking orders. Every person you talk with should be offered the opportunity to hold a party of his or her own. Then just before the party begins breaking up, ask your guests as a group if any of them would be interested in holding a similar party in his or her home. You ask those who voice an interest to stay over for a few minutes in order to work out the details.

You should have an Appointment Book for this scheduling. Simply ask what date would be favorable for them, mark that date in the book, along with the name, address and telephone number. Then assure each that you'll call in the next day or two to work out the details.

Many party plan merchandisers also use a letter. They write a letter extolling the fun and excitement of the parties, explaining briefly the opportunities to receive free gifts of their choice or big commission checks. Then they invite the letter recipients to call for complete details on how they can stage a party. These letters are usually printed in volume, and then slipped inside the covers of the catalog these merchandisers give to each person attending the parties. Sometimes these letters are handed to each guest as the party breaks up.